Titans once hurled mountains and split the sky. Today, they buy media outlets, rewrite laws, and raise prices with a tap.

Take Uber. It launched with cheap, subsidized rides to kill competition. Taxis faded. Uber became the default. Then the prices rose—and we stayed. Not because we agreed, but because we were already captured.

Whenever a large corporation changes its policies, there is no real opt-in or out. Once enough market share has been captured, the choice is unilateral. There is no oppositional power to the organizational strength of a corporation. Government, petitions, and protest all fail to match the force of a behemoth.

The whims of the few shape the realities of the many.

A public feud between Elon Musk and Donald Trump has been making headlines. Two of the most powerful men in the world are now slinging policies and agendas that affect others around the world. Elon Musk bans critics on X. Trump floats cutting EV subsidies. Pro-Trump accounts get suspended. Tesla stock dips. Truth Social engagement spikes.

It plays out like a personal feud, but it moves markets, silences voices, and shifts campaign narratives. Not because either man is right—but because they can.

And yet there's a dissonance. These men are not gods. They are mortals.

But the system we've inherited has allowed them to accumulate godlike power. It widens the gap between rich and poor. It makes the individual sigh, ‘Why bother?’—when any effort to change or opt out feels pointless.

We may not be able to escape these power dynamics, but we can choose to remember the mortality of all. We can reinforce our belief in the equality of all.

I'll be honest, I teeter between hopeless and rebellious when I look at the dynamics at play. But I remind myself that we can leverage the tools of awareness and discernment to aid us. We can look to spiritual principles to guide us in remembering that these titans are humans too.

Instead of posting their praise—feeding their image, bolstering their power—we can abstain. Abstinence is not necessarily disparagement but rather an opting out of this titan-worship.

So instead of reposting their tweets, echoing their slogans, or defending their empires—we can choose reverence for something else.

We do not need to make golden calves out of the powerful.

We can choose to direct our worship elsewhere.